I’ve seen this happen many times over!
Companies have great intentions on keeping up with their blogs and online social networking efforts, regularly adding great articles, updating their Twitter statuses, etc… But then after a few weeks, these tasks become somewhat of a burden and they start investing less and less in these efforts. Well, the thing about Inbound Marketing (i.e. promoting your site using blogs, social engines, search engines, etc…) is that the results won’t happen overnight. You can get great results over time, but you need to consistently invest in promotion efforts, content creations, etc…
The problem starts when you try to come up with great articles to post on your blogs, and think about writing a new post as one of the many tasks you need to accomplish. Inevitably, this approach leads to procrastination, until one day keeping up with your Inbound Marketing efforts become another line at the bottom of your long to-do list.
So how can you quickly and easily create new and interesting content for your blog and Twitterstatuses? The answer is rather simple – write about what you do! You do all kinds of things everyday. And a lot of what you do would be very interesting to your company’s readers and followers. Don’t plan too much – just write something about what you did lately, or found interesting yourself. Share a great resource you use, talk about a design update you finished, mention something that happened within the team you work with, talk about how your company was interviewed, or spread the news about a new project that your company launched. Better yet – give something for free!
These are all interesting posts that generate a lot of traffic and interest to our web design company. And if really you have nothing to say at all, well you can always link to the latest post on our blog! So stay tuned.
How To Write Good Blog Posts is a post from: Noam Design
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